Yamamay showcases its eco lingerie in the Viva la Primavera Campaign

Bianca Balti Models Outdoors in Yamamay’s Sustainable Lingerie

Jumping the bandwagon to bring sustainable fashion, lingerie brand Yamamay launches its Viva la Primavera Campaign which offers a look at its Eco collection. Starring model Bianca Balti, the campaign heads outdoors and has the model soaking up the sun in gorgeous snaps takes by Max Abadian. Featuring sustainable fibers, the lingerie collection for the season includes pajamas, lace intimate sets, and slip dresses. Photographed on location in Malibu, California, amidst blooming flowers, Bianca is a brunette beauty with Ozzy Salvatierra on her sun-kissed makeup with polished glam waves by hairstylist John Ruggiero.

“Spring is all about joy, colors and beauty. This season immerse yourself in a world full of flowers and discover Yamamay Spring Collection, made with fabrics containing recycled fibers,” Yamamay states.