Gucci Beloved 2021 Campaign starring Liu Wen

Chinese supermodel Liu Wen is an elegant and sophisticated image as she stars in the Gucci Beloved 2021 Campaign. Shot in a studio setting by fashion photographer Greg Lin Jiajie, the campaign explores escapism with an imaginary urban adventure highlighting the luxury brand's handbags. Sleek, stylish and gorgeous, Liu Wen stands out in the shoot, decked in head to toe Gucci, and keeps the focus on stellar designs from Gucci which include statement hardware on the bags.

“The signature stable includes Dionysus with its hardware comprising two tiger heads shaped in the form of a spur, an ode to the Greek god who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus. Then there is Gucci Horsebit 1955, distinguished by a double ring and bar, a motif that encapsulates the House’s equestrian heritage. The GG Marmont line is defined by the Double G, an archive-inspired styling of the initials of the House and finally, Jackie 1961, known for its curved half-moon shape and emblematic piston closure.” – Gucci