HyunA poses for the Loewe Fall/Winter 2021 Campaign

South-Korean songstress HyunA has been enlisted by luxury fashion brand LOEWE as its latest global ambassador. The K-Pop star, popular for her songs and her vivid pink hair, brings her signature style to the new Fall/Winter 2021 Campaign for the brand, and looks fabulous in the shoot. The 29 year old star is seen in the photoshoot showing off the Loewe Goya bag, which is created from silk calfskin leather and features an Anagram closure. With an adjustable strap, it can be worn on the shoulder or as a crossbody too. The shoot also has HyunA dressed in smart and stylish pieces including long dresses, cropped knits, and platform boots. “Very much looking forward to this exciting partnership and working closely together,” Jonathan Anderson, LOEWE’s creative director, says. The brand has jumped the bandwagon for enlisting K-Pop stars as global ambassadors, following the likes of other brands such as Louis Vuitton and Tiffany & Co.