Beyonce poses for the adidas x Ivy Park 'Rodeo' Campaign 2021

adidas x Ivy Park launches its Drop 4, which is titled Ivy Park Rodeo. Created by superstar songstress and designer Beyonce, who also fronts the campaign, the collection is inspired from Black cowgirls and cowboys. The collaboration brings a range of 58 apparel designs, 5 footwear styles, and 13 accessories, all fashioned for adults, and keeps denim as its mainstay. adidas x Ivy Park's Rodeo Collection also features the sportswear brand's stripes and prints, along with bodysuits, tracksuits, waist bags and bucket hats. The campaign also stars singer Snoh Aalegra, model Paloma Elsesser, and musician Orville Peck, who showcase a new sneaker as well, the IVP Super Sleek “Chunky”, which offers a bold outsole in two strong and bold colorways. Along with the print adverts, a short video film is also launched, which has the models posing on set with western motifs, mechanical bulls, lassos, and fire. The adidas x Ivy Park Rodeo collection will drop online on August 19th at 2 PM EST. 

“Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo." adidas x IVY Park