Social media star Dixie D’Amelio is PUMA’s latest ambassador.

PUMA enlists fame of social media and TikTok, Dixie D’Amelio, who joins the sportswear brand's list of fabulous ambassadors. The roster of PUMA ambassadors include Dua Lipa, Cara Delevingne and Winnie Harlow, and the brunette is featured in PUMA’s She Moves platform. Celebrating women through the themes of community, fashion, and sport, the movement aims to make a difference. Seen in her photoshoot, Dixie wears an all-black ensemble, paired with the Fierce 2 sneakers. Another photo has her posing in a blue dress styled with the RS-X Airbrush with bold pastel details. The star also models the Mayze platform sneaker in white, and with that flaunts a long sleeved jumpsuit. Dixie will also be releasing her own collection in 2022, which will be launched at PUMA.com and the Foot Locker, Inc. family of brands.

PUMA taps Dixie D’Amelio as its new brand ambassador.

Wearing the Fierce 2 sneakers, Dixie D’Amelio strikes a pose for PUMA campaign.

Dixie D’Amelio poses in PUMA RS-X Airbrush sneakers.