Juicy Couture celebrates female resilience with Fall/Winter 2021 Campaign

Juicy Couture gets into action and makes a loud and proud statement with its Fall/Winter 2021 Campaign titled “When Hell Freezes Over”....

Juicy Couture gets into action and makes a loud and proud statement with its Fall/Winter 2021 Campaign titled “When Hell Freezes Over”. The campaign highlights and centers around athletes, icons and female resilience, while the collection takes inspiration from 80’s athletic streetwear. Juicy Couture's iconic and signature velour makes a comeback in the collection, with western-inspired rhinestone detailing, and signature slogans.

“When Hell Freezes Over” features the photography works of Aidan Zamiri, with styling by Georgia Pendlebury, and creative direction from Raven. 

Since athleisure wear has become quite trendy, Juicy Couture has branched out into sportswear, and for the new season brings designs such as oversized puffer jackets, tie-dye tracksuits, XL hoodies, skin-tight flocked mesh bodysuits and oversized monogram faux fur coat. 

The new collection launched on 17th August 2021 at www.juicycouture.co.uk.