La Perla Comfort Zone Lookbook starring Jamilla Strand

Italian lingerie brand La Perla jumps the bandwagon of introducing comfortable lingerie, and launches the Comfort Zone collection. Meant for everyday wear, promising comfort and sporty silhouettes, the collection is fashioned from eco-friendly material such as recycled Lycra. The collection also uses Supreme Green cotton, which involves the use sustainable methods that are non-genetically modified. The underwear styles in the collection are inspired from athletic wear, and have branded details on them. Comfort Zone brings six designs, in a colour palette of white, black, and light blue, modelled by Jamilla Strand. Seen in a lookbook is a halter neck bralette, a high-waisted brief design and a bodysuit and tank top, which also can be mixed and matched with different apparel pieces. Sizes of the collection range from XS to XL, and the collection is a practical one that can be worn for day and night.

“Practical and functional, Comfort Zone is designed to fluidly transition throughout the wearer’s wardrobe, with a focus on in & out dressing. From indoors as loungewear paired with La Perla’s classic silk pyjama bottoms to outdoors for daywear, with the La Perla logo front-and-centre, layered under a jacket, paired with jeans or with leggings for a yoga session,” the press release states.