Tiffany & Co. About Love Campaign 2021 starring Beyonce and JAY-Z

Discover Tiffany & Co.'s 2021 About Love Campaign, featuring power couple Beyoncé and JAY-Z. Explore how love transcends tradition.

The Carters, Beyonce and, JAY-Z, are the power couple fronting the Tiffany & Co. About Love Campaign 2021. The luxury jewelers through their latest campaign celebrate a modern love story, photographed by Mason Poole. As the brand evolves its creative direction, they also include unseen artwork by Jean-Michel Basquiat in the shoot.

Mighty and charismatic, the Carters have their own charm and sophistication about them, and Beyonce channels Audrey Hepburn in Breakfast at Tiffany's in the campaign. Clad in a figure-hugging black dress and sheer gloves, the superstar wears her hair up, and flaunts the Tiffany Diamond, the seen in a campaign for a first time iconic diamond, with 128.54 carats and 82 facets. JAY-Z is crisp in a tuxedo suit, and the couple also stars in a short film advert directed by Emmanuel Adjei. The film features a performance of Moon River sung by Beyonce, while JAY-Z has captured the film on a Super 8 camera.

Tiffany & Co.'s About Love campaign launches on September 7th, while the short film will be seen on September 15th.

The Tiffany Diamond weighs 128.54 carats, and this marks the first time it has been worn in a fashion campaign.