Rimowa 'Never Still' Campaign starring Rihanna

Rihanna stars in Rimowa Never Still 2021 campaign.

Luxury luggage brand Rimowa enlists a cast of super celebrities for its latest Never Still campaign. Taking the center of the campaign is songstress and business entrepreneur Rihanna, who travels in style, showcasing a selection of bright and vivid designs. Lensed by Gray Sorrenti, Rihanna turns up the style factor clad in a crochet bralette paired with a leopard print bucket hat and printed separates. Another campaign shot shows her dressed in a shearling jacket with a green bikini and denim pants. Rihanna is lensed in a desert setting for the shoot, and she also stars in a short film for the collection, along with other celebrities including Patti Smith, basketball player LeBron James, and tennis sensation Roger Federer. The video’s cinematic clips have a poem being recited by Patti Smith.

“For creative powerhouse Rihanna, the past two years inspired an entirely new form of movement. Grounded in California, she took her Airstream caravan into the desert to enjoy moments of stillness and solitude away from her usually frenetic schedule,” Rimowa shares.