Kanye West's Gap hoodies are a sold out success

Kanye West’s second collaboration with Gap had almost no marketing, even then it became a sold out success The YZY brand began pre-orders for a nylon jacket in June, a round-shaped, zipperless puffer in six shades, boosting Gap's share price as well. Launched last Thursday, the bright blue $90 hoodie was immediately sold out, and later resurfaced on pre-owned websites eBay and Depop for nearly $900, with other colours selling out soon.

With a two to eight week shipping time, the hoodie, available both in adult and kids sizes, certainly attracted Gap consumers to the Kanye West charm. Kanye West has a 10 year contract with Gap, estimated to be around $970 million, and his sneakers from Adidas, Nike and Yeezy from former collections still fetch thousands of dollars. The San Francisco-based Gap's collaboration with Kanye West will certainly bring younger focus to Gap, along with boosting its popularity among the fashion conscious youth and the streetwear generation.