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Kanye West's Gap hoodies are a sold out success

Kanye West’s second collaboration with Gap had almost no marketing, even then it became a sold out success The YZY brand began pre-orders fo...
YZY's 90 dollar hoodie sells out at Gap and resurfaces for 900 dollars on Depop

Kanye West’s second collaboration with Gap had almost no marketing, even then it became a sold out success The YZY brand began pre-orders for a nylon jacket in June, a round-shaped, zipperless puffer in six shades, boosting Gap's share price as well. Launched last Thursday, the bright blue $90 hoodie was immediately sold out, and later resurfaced on pre-owned websites eBay and Depop for nearly $900, with other colours selling out soon.

With a two to eight week shipping time, the hoodie, available both in adult and kids sizes, certainly attracted Gap consumers to the Kanye West charm. Kanye West has a 10 year contract with Gap, estimated to be around $970 million, and his sneakers from Adidas, Nike and Yeezy from former collections still fetch thousands of dollars. The San Francisco-based Gap's collaboration with Kanye West will certainly bring younger focus to Gap, along with boosting its popularity among the fashion conscious youth and the streetwear generation.

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