Kylie Jenner launches KYLIE BABY

Discover KYLIE BABY by Kylie Jenner - Premium baby care with a touch of luxury! Shop the gentle, safe & stylish collection for your little ones.

Reality TV star turned business mogul Kylie Jenner has expanded her namesake beauty brand into another new line with Coty. The youngest self-made billionaire has launched Kylie Baby, that is a line of “safe, gentle, clean, and conscious” products for babies and kids. The 24 year old, who is currently pregnant with her second child, spent three years into the development of the line, which offers four skincare and haircare bath essentials, three accessories and a gift set. Available exclusively on Kylie Baby's new direct-to-consumer websites in the UK, US, France and Germany, the products are vegan, cruelty-free, gluten-free, paraben-free and sulfate-free.

As of now, Kylie Baby offers a tear-free and sulfate-free, gentle shampoo, a conditioner that simplifies combing, enhances curls and helps to detangle all hair types and texture, a gentle cleansing bubble bath, and a moisturizing lotion with a silicone-free, lightweight and gentle formula. Accessories from the line include a brush, comb, travel case and a towel, and you can also purchase gift sets and the PR box from the website.

“When my daughter was born, I was working on developing Kylie Skin and I started to research baby skincare and haircare products and ingredients because I wanted to make sure I was putting gentle, clean, safe products on her skin and hair that followed the core principles of my Kylie Skin: vegan, cruelty-free, gluten-free, paraben-free, sulfate-free.' - Kylie Jenner