Louis Vuitton LV Pont 9 Soft Bag Campaign

Discover the chic LV Pont 9 Soft Bag: stylish curves, bold colors & luxe gold-tone accents. Get Parisian elegance with Jade Nguyen & co.

Louis Vuitton puts forward an upgraded version of the LV Pont 9 bag with a soft version. Opting for  round silhouette paired with a large textile strap, the latest version for the new season is a trendy design. Seen in a new campaign, starring models Jade Nguyen, Janet Jumbo, and Kristine Lindseth, the LV Pont 9 Soft Bag takes a trip around Paris. LV Pont 9 Soft is available in different colors, including blue, grey, black, and golden Siena. With a price that ranges between $3,850 and $4,100, the new design also features an addition of gold-tone hardware. Along with the print campaign, the trio of models also appears in a short film that is set to the 1977 tunes of ‘Take Me’ by Cerrone. Dressed in the best from the luxury fashion house, the models are sophisticated chic as they show off the modern LV Pont Soft Bag.

“Embodying effortless Parisian chic, the LV Pont 9 is the perfect example of Louis Vuitton’s commitment to exquisite craftsmanship. Boasting a timeless yet modern style, the new version’s bicolor embroidered strap highlights the Maison’s iconic Monogram motif,” Louis Vuitton shares.