Lucy Hale drips sex appeal in the Hunkemoller Lingerie Campaign

In the Hunkemoller lingerie campaign, Lucy Hale exudes sex appeal, showcasing stunning lingerie designs that are both captivating and empowering.

American actress Lucy Hale collaborates with Dutch lingerie brand Hunkemoller on a collection which is created for confident and strong women, like the actress herself. Starring in a smoldering and sizzling campaign, Lucy is photographed by David Roemer, and showcases her lithe self in classic black lace lingerie sets, along with teal blue and pink shades as well. Sizes for the collection range from 70A-90G and 2XS-3XL, and offer a slinky and sultry array of sheer bodysuits, bras, panties, bralettes, and more. Erin Walsh has styed Lucy, who is a glamorous sight, with makeup by Kelsey Deenihan and a wavy hairstyle by Kristin Ess.

“I’m at this place in my life where I accept all parts of me, not just the good parts. The good, the bad, the ‘ugly’, and so to feel empowered in something that is vulnerable like lingerie, that is special to me. To be here, shooting pieces that I had a hand in designing and actually wearing them, that just shows I have come a long way and I hope that’s apparent through all of it – the collection, the imagery, the video,” Lucy shares about the collection.