The Row launches first gender neutral children's collection

Mary Kate and Ashley Olsen’s luxury brand The Row, known for its minimal style pieces, has launched a childrenswear collection. The brand's first children's capsule collection is a gender neutral collection, that will be available both in stores and on their website. The idea for the childrenswear collection came into existence by the twins' friends who had kids during the pandemic. Mary-Kate and Ashley, known for their neutral hued designs, bring a pop of colour to the kids' line, and put forward a collection of cashmere pants, crewnecks, belted cardigans, hats, and velvet slip-ons. Prices though still are quite expensive, and range from $390 to $790, with sizes from 2 to 10 years old.

The designs are absolutely devoid of zippers, buttons, laces, and other details, in an attempt to make them comfortable and gender fluid, and the colour palette also includes shades of blue, pink, orange, and green. Set to launch late September, Mary Kate and Ashley's children's wear collection was designed after talking with kids to discuss their likes and dislikes. The proceeds from the sales of the collection will be donated to charities in Los Angeles, New York, and London. and the brand hopes to expand the childrenswear collection evolving just beyond basics, but with a slow and steady approach as they did with The Row.