Graff Threads Jewelry Campaign starring Jia Tang

Presenting a digital campaign for jeweler Graff’s Threads Collection, photographer Lara Jade captures model Jia Tang. Showcasing a range of intertwined designs, including earrings, necklaces, earrings, and bracelets, the campaign is a mesmerizing one, and is styled by Connie Berg. The bright and shining jewelry pieces from Graff's Threads Collection are complimented by minimal knitwear pieces. The collection offers designs with yellow and white diamonds, along with emeralds featuring geometric threading. Hairstylist Clay Nielsen has given Jia a sleek bob for the shoot, and she also wears a dewy makeup by Deborah Altizio.

“Inspired by the hyperconnectivity of our modern world, the Threads motif symbolizes the many connections that define our lives, from flight paths that criss-cross the sky to the messages and moments we share with friends and loved ones,” Graff shares about Threads.