Grace Valentine and Akon Changkou star in Louis Vuitton cruise 2022 campaign. Photo: Carlijn Jacobs

Louis Vuitton is high up in the clouds with its Cruise 2022 Campaign, lensed against a blue sky backdrop. Photographed by Carlijn Jacobs, the campaign stars models Ida Heiner, Akon Changkou, Grace Valentine, Evie Saunders, and more, who set trends in artistic director Nicolas Ghesquière fashion-forward looks for the new season. The models charm in the Louis Vuitton Cruise 2022 ensembles that include multicolored boots, tailored blazers, elevated cargo pants, and jacquard textiles. Styled by Marie-Amelie Sauvé, the campaign also features Louis Vuitton bags, the Loop and Coussin BB styles, that make a statement with monogram prints and chain details. Along with the print adverts, a short film set to rock and roll tunes shows off the Louis Vuitton designs in motion.

“An optimistic tone emerges as Louis Vuitton’s Artistic Director brings together an ensemble of graphic, almost geometric silhouettes. Cosmic imagery, hybrid jacquards, intricate embroideries: the collection’s dense details and assertive shapes speak to its central premise of imagining a future full of promise,” Louis Vuitton shares.
Evie Saunders and Ida Heiner pose for Louis Vuitton cruise 2022 campaign. Photo: Carlijn Jacobs

Louis Vuitton unveils cruise 2022 campaign. Photo: Carlijn Jacobs

Louis Vuitton focuses on boots for cruise 2022 campaign. Photo: Carlijn Jacobs

Louis Vuitton sets cruise 2022 advertising campaign in the clouds. Photo: Carlijn Jacobs

Models Grace Valentine and Akon Changkou front Louis Vuitton cruise 2022 campaign. Photo: Carlijn Jacobs