Prada Holiday 2021 Campaign

Prada's Holiday 2021 dazzles in 'A Midwinter’s Night Dream' with stars & artistry, capturing the essence of dreams in fashion.

Prada launches its Holiday 2021 Collection with a fashion film titled 'A Midwinter’s Night Dream'. The luxury fashion house enlists actors Julia Garner, Shira Haas, Louis Partridge, and Taylor Russell to star in the film, which features video direction and photography by fashion photographer Glen Luchford, with creative direction from Ferdinando Verderi. The movie is based on an original story and script by acclaimed screenwriter and director Mary Harron, and blends together fashion and art. The campaign is created with film stills, put forth as bold cinematic panoramas, and Prada celebrates the Holiday 2021 Collection, through community and dreaming, and Prada's signature fashion aesthetic.

“Stories of voyages are constantly told through cinema’s rich history: here, they are brought to life with cutting-edge 21st-century technology. ‘A Midwinter’s Night Dream’ utilises the Volume, a virtual effects tool originally engineered for ‘The Mandalorian’ – an immersive experience composed of a curved cocoon of glowing LED screen.” – from Prada