Valentino Resort 2022 Campaign

For the Valentino Resort 2022 Campaign, Pierpaolo Piccioli enlisted a star-studded cast that includes singer and TikTok-er Dixie D’Ame...

For the Valentino Resort 2022 Campaign, Pierpaolo Piccioli enlisted a star-studded cast that includes singer and TikTok-er Dixie D’Amelio, model and editor of the online platform the Youth Collective Project Amanda Prugnaud, filmmaker Christian Coppola, and actress Tina Kunakey. The campaign brings the collection to life, with accessories including bags standing out, and pops of bold hues in apparel.

“I want to bring life and a sense of reality into Valentino. Bringing it out of the atelier while retaining the savoir faire of the atelier. I don’t want to forget the castle, but you have to be rooted in the present. I want to bring the castle to the street, so to speak, and bring the street to the castle. Beauty today means diversity and inclusivity; I want to encourage people to embrace it. The idea isn’t only metaphorical. I wanted to do it both from a fashion perspective and from a physical standpoint. You can’t just talk, you have to do. You have to dare to be more radical. When you think of Valentino, you think of fabulous evening concoctions, but a masculine tailored blazer worn by a woman? Certainly not. I wanted to make what is ordinary more imaginative and fantastical. This is just extra-ordinary daywear,” said Pierpaolo Piccioli.