Eileen Gu stars in the Louis Vuitton Twist Bag Campaign

Eileen Gu dazzles in the Louis Vuitton campaign, highlighting the iconic Twist bag in the scenic Dolomites. Discover the new chic colors and designs!

Gold-medal freestyle skier Eileen Gu has been enlisted by Louis Vuitton for a campaign that celebrates the luxury brand's Twist bags. Photographed by the Winter 2021 season, the athlete heads to the Italian Dolomites’ Messner Mountain Museum Corones, and poses for the lens of Carlijn Jacobs. Shot against a snow-filled backdrop, the brunette turns up the charm, and while highlighting the Louis Vuitton Twist Bag, also wears the brand's form-fitting bodysuits, stylish knits, and flared trousers. The signature Twist bag is known for its LV Twist lock closure, and for the season, the fashion house has introduced new colors and monogram flower-adorned chains for the design. Eileen is a charmer for the campaign, with Min Kim giving her a flawless makeup with sleek tresses by hairstylist Olivier Schawalder.

“Designed by Architect Zaha Hadid, the museum is built into the top of a mountain, offering stunning, panoramic views of the Dolomites. While retaining the iconic LV Twist lock that highlights the Maison’s heritage, the bag is reinvented every season,” Louis Vuitton shares.