MAC goes bold with the Viva Glam x Keith Haring Collection

MAC Cosmetics unveils Viva Glam x Keith Haring campaign

MAC Cosmetics turns up the glam factor and goes bold and vivacious for its latest collection. Bringing forth the Viva Glam x Keith Haring Collection, the renowned cosmetics brand pays homage to the American artist's aesthetic, who is known for his bright and gorgeous use of color and graphic. Presenting a line of three lipsticks, the collection is seen in a funky campaign which features models Isabella Emmack, Bria Bryant, and August Gonet. The three lip colours are titled Red Haring, Canal Blue, and St. Marks Yellow, and the campaign, which has a fun 90s vibe about it, is lensed by Bryce Anderson. Lots of color blocking and teased hairstyles are seen in the shoot, and as with all MAC Viva Glam collaborations, 100% of the sales go to the M·A·C VIVA GLAM Fund, which works to help and support the LGBTQIA community and those affected by HIV/AIDS.

“We are so honored that the Keith Haring Foundation agreed to join forces with us to carry forward Keith’s mission of using art to drive positive change for those most in need of support, and proud that his iconic art and philanthropy lives on through VIVA GLAM,” shares Drew Elliott, the global creative director of MAC Cosmetics.