adidas x IVY PARK ‘Ivy Heart’ Campaign 2022
Shop IVY HEART: Beyoncé x adidas' love-inspired capsule with bold reds. Star-studded campaign ft. Karrueche Tran for Valentine’s Day!
Just in time for Valentine’s Day 2022, adidas and IVY PARK CEO Beyoncé team up once again and introduce IVY HEART. The latest capsule collection takes inspiration by love, and focuses on the color red, which is associated with love and romance. The campaign enlists a cast from the world of fashion and entertainment, including actress and model Karrueche Tran, comedian Naomi Watanabe, and model and actress Shu Pei.
The Ivy Heart collection will be available from February 9th on adidas.com and February 10th in select stores worldwide. Offering a color palette that focuses on shades of red and pink and even neutral hues, the collection has a sequin duster, latex parka, and velour dress.
Prices begin at $30 to $300 with sizes at XXXS-XXXXL. The collection also offers a in 5-panel hat, heart-lip belt bag, and clutch for accessories. When it comes to footwear, a swim slide, reiteration of the adidas Stan Smith, and mule style shoe called IVP Superstar Plim are some of the options
The capsule collection’s design touchpoints are rooted in Beyoncé’s love of athleticism and fashion, merged with adidas’ performance and innovation. The references culminate in a collection of silhouettes that are sporty, stylish, and above all, unique. [It’s conceived] around three pillars of foundation, active, and fashion…” the press release shares.
