Coach Spring/Summer 2022 Campaign

Coach turns up the glam factor as its reimagines its Horse and Carriage code for its Spring/Summer 2022 Collection. The campaign for ...

Coach turns up the glam factor as its reimagines its Horse and Carriage code for its Spring/Summer 2022 Collection. The campaign for the season stars Jennifer Lopez, Megan Thee Stallion, and Kōkim and Coach Creative Director Stuart Vevers creates the first-ever house logo in a pop palette for a new generation. “That’s My Ride” brings about the nostalgic charm as seen in movies and music, and has become a part of our collective imagination. Lensed out and about, the campaign features Jennifer Lopez riding bikes in Los Angeles, while Megan Thee Stallion battles on bumper cars at a seaside amusement park and Kōki poses on a moped in Tokyo. The campaign also introduces Stuart Vevers’ vision of American classics in the now, and along with the Horse and Carriage collection, also brings about Coach’s Field Tote and Hitch Backpack, and a reimagining of Coach’s Signature. The cast impresses in cropped hoodies and tops in orange and pink hues, shot by photographer Tyler Mitchell.

“Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation,” says Vevers. “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”