Gigi and Bella Hadid Share a Sisterly Moment with Donatella Versace for the Versace Spring 2022 Campaign

It's a family affair as Gigi and Bella Hadid get together for the first time for a Versace campaign. Starring in the Italian high-end brand's Spring/Summer 2022 Campaign, the Hadid sisters are joined by none other than Versace's Creative Head, Donatella Versace, herself. Shot in a studio setting, by the acclaimed fashion photographer duo Mert & Marcus, the Hadid sisters, both regulars at Versace, are seen in both black and white and colorful images. Posing in latex dress, with hair done in wavy braids, and the La Medusa bags taking the spotlight, Gigi and Bella hug for the snaps, while also showing off the signature Versace safety pins and gold hardware details. Putting skin and their lithe torsos on show, the sisters show off their close bond, and their relation with the designer too, which is the core concept of the campaign. Columbian singer Maluma has also made a cameo in the campaign, and will be the star of Versace's menswear campaign for the season.

“Family is always at the heart of everything I do, which is why I love Bella and Gigi so much. They perfectly exemplify the strength between sisters, and they share that message to our Versace sisterhood worldwide,” said the designer, adding that she wanted the campaign to be “a warm hug to the global Versace family at the start of 2022.”
Gigi and Bella Hadid Share a Sisterly Moment with Donatella Versace for the Versace Spring 2022 Campaign

Gigi and Bella Hadid in Versace’s spring 2022 advertising campaign

Gigi and Bella Hadid in Versace’s spring 2022 advertising campaign

Gigi and Bella Hadid in Versace’s spring 2022 advertising campaign

Supermodel sisters Bella Hadid and Gigi Hadid star alongside each other in the #VersaceSS22 campaign with Maluma and Donatella Versace.