Sophie Turner stars in Louis Vuitton Tambour Horizon Light Up Connected watch campaign. Photo: Louis Vuitton

French high-end brand Louis Vuitton launches its Tambour Horizon Light Up Connected watch, which is the third generation of its connected watch. Presenting the new offering in a campaign which stars brand ambassador Sophie Turner, Louis Vuitton shows off just why you need the new connected watch for yourself. The redhead, fame of Game of Thrones, is dressed in a simple sleeveless turtleneck top for one shot, and a casual black tee in the other image, while showing off the timepiece. The watch comes with a sapphire glass with 24 LED lights embedded in it, giving an enchanting and captivating glow-in-the-dark animation. Tambour Horizon Light Up features built-in watch faces along with the Louis Vuitton-designed operating system, making it a perfect match both for travel and everyday activities.

“The Maison’s voyage into the innovative world of highly creative connected watches continues with the Tambour Horizon Light Up, Louis Vuitton’s third generation connected watch. Creating a new paradigm in connected watches, it offers never-seen-before levels of customization and personalization,” the fashion house shares.

Brand ambassador Sophie Turner fronts Louis Vuitton Tambour Horizon Light Up Connected watch campaign. Photo: Louis Vuitton