Burberry Spring/Summer 2022 Campaign

The Burberry Spring/Summer 2022 Campaign evokes strong feelings of the power of freedom, self-expression and the urge to dance in a r...

The Burberry Spring/Summer 2022 Campaign evokes strong feelings of the power of freedom, self-expression and the urge to dance in a rave till the early hours of the morning. Chief creative officer Ricardo Tisci breaks free, and taps into inspiration from the London youth culture and spirit with lots of raw energy. Lensed through the vision of two photographers, the campaign has polished and sophisticated studio shots and artfully taken candid shots.

Mert & Marcus lens models Chisom Okeke, Chu Wong, Claus Emilio Royo, Erwan Konate, Irina Shayk, Manolo Teodosiu, Maria Keidj, Miles Gardner, Mona Tougaard, Niclas Baker, Paula Rudevica, Rianne Van Rompaey, Siny Mbengue, Sita Zampou and Vira Boshkov in sleek studio images, with the cast showing off the latest designs from the British fashion house.

Wearing the signature and classic Burberry trench coats, bodysuits with silver hardware details, all-leather pieces and oversized silhouettes, the models impress and allure, while for photographer Chris Rhodes' daring shots, the models show off crystal studded designs, key handbags and leather puffer hats in images that are almost gritty film shots.

‘The Spring/Summer 2022 menswear and womenswear shows had this visceral energy that was contrasted with really beautiful soundscapes." Tisci said in a press release. "I wanted to continue this dialogue in the campaign, a flicking between realities, contrasting Mert and Marcus’ pure youthful energy with Chris Rhodes’ raw youthful spirit. As we come out of lockdowns around the world, I wanted this campaign to make people feel something, free to dream, free to feel youthful and alive again. It is a beautiful dance, a very raw energy that’s powerful and full of life. Like an awakening.’ He continued.