Dior Spring/Summer 2022 Campaign

Dior takes inspiration from Italian artist Anna Paparatti for its Spring/Summer 2022 Campaign, and pays homage to 1960s pop culture and style. Showcasing a vibrant burst of color blocking and set design in the shoot, the campaign features models Maryel Uchida, Steinberg, Naomi Ekindi, and Sculy Mejia, photographed by Brigitte Niedermair. Dior artistic director Maria Grazia Chiuri creates designs from a bright color palette of yellow, green, orange, and pink, and puts forth an eye-catching collection that features an array of designs from long gowns to tailored outerwear and shift style mini dresses. Dior's daring femininity shines through in the shoot, and  even the Lady Dior purse is presented in a micro version. The campaign also highlights the Dior Bobby East-West, and the shoot sees the styling works of Elin Svahn, with hair by Olivier Schawalder and makeup by Peter Philips.

"The stills’ subtly abstract geometry invents new graphic perspectives that highlight Dior fundamentals, such as cannage and Marc Bohan’s Slim Look, or the D-Jungle Pop motif, created as the emblem of the season. An ultimate detail – the Miss Dior glasses – complete these fascinating silhouettes with their fifties allure." - Dior