Jimmy Choo x Mugler Campaign 2022

Sora Choi stars in Jimmy Choo / Mugler campaign. Photo: Harley Weir

Jimmy Choo and Mugler create a buzz in the fashion industry as the two fashion giants collaborate on an exclusive capsule collection for the season. Presenting a selection of shoes and boots co-designed by creative directors of the respective houses, Sandra Choi and Casey Cadwallader, Jimmy Choo and Mugler have put forth bold and sensational designs. Showcased in a campaign photographed by Harley Weir that features models Sora Choi, Eartheater, and Aweng Chuol, the designs are put in the limelight, styled by Haley Wollens.

The collaboration came into place after inspiration from the French Maison's illustrious history and Jimmy Choo’s impeccable craftsmanship merged with modern aesthetics created by both creative directors. Offering bold and dramatic designs, the collection blends and combines the unique aesthetics of the two fashion houses.

All the designs in the collection have a 100mm heel with a carved architectural shape and graphic, squared base. The color palette of the collection is of black, white, neon yellow, silver, and gold, and the designs celebrate the feminine power, with sizes ranging from 35 to 45. The trendy collection includes designs of the JCXM Sock Boots, Knee Sandal, Strap, and Sandal in different hues, detailed with metal chains, transparent accents, and crystal-studs.

“A shoe finishes the look and defines character. I have always associated Jimmy Choo with a very strong sense of sculpture in shoes, a balance of sharpness and curve. Both Mugler and Jimmy Choo are forward and sensual, and both worn by strong and confident women. That’s why this collaboration makes so much sense. There’s a clear synergy between Sandra and I when we work together.” - Casey Cadwallader, Creative Director Mugler