Louis Vuitton Spring/Summer 2022 Campaign

Discover LV's vibrant SS 2022 Campaign with style icons & bold colors, lensed by David Sims. Couture reinvented by Nicolas Ghesquière.

Louis Vuitton gets into groove for its Spring/Summer 2022 Campaign, with brand ambassadors Hoyeon Jung and Stacy Martin, along with Samara Weaving, Lous and the Yakuza, Mona Tougaard, Kristine Lindseth, Rianne van Rompaey, Fleur Breijer, Ida Heiner, and more. Lensed in a studio setting, showcasing a backdrop of sky blue, bubblegum pink, and neon green frames, the campaign is photographed in bright studio lights by David Sims. Louis Vuitton artistic director Nicolas Ghesquiere takes inspiration by couture codes for the collection, and brings a collection detailed with lace trims and tiered skirts. Marie-Amelie Sauve has done the styling for the shoot, with hair by Duffy and makeup by Lucia Pieroni.

“Heritage, transmission, and timelessness are more than ever at the core of the collection: as time goes on, clothes evolve, the archetypes from different generations are transformed, appropriated, personalized, and reconstructed again. Clothes become part of a new story brimming with different identities and emotions.” - Louis Vuitton