Salvatore Ferragamo Spring/Summer 2022 Campaign

Dive into Ferragamo's 'Hotel Splendid' campaign – a blend of luxury, nostalgia & Italian zest, shot by Hugo Comte. Feel the freedom & glamour!

Salvatore Ferragamo puts together its latest campaign titled 'Hotel Splendid', and brings a season full of beauty and potential. The Spring/Summer 2022 Campaign is photographed by Hugo Comte, and a short film directed by artist and director Amalia Ulman also shows off the latest for the season, setting up a luxurious scenario. Starrring Ulman, actor Jharrel Jerome, and models Greta Hofer, Sacha Quenby and Xu Meen, the campaign is photographed with a vacation setting, capturing Italy’s insatiable desire for living. The set of images also offer a revitalized sense of freedom, while also bringing about a mood of escapism with vivid hues and classic visuals that take inspiration from the stars of the1960s and 1970s.

Discover a campaign that personifies that summery essence of beauty and endless opportunities, through the unmistakable all-Italian passion for life, elevating the brand’s new collection of accessories and clothing to the center stage using different perspectives, Ferragamo shares.