Self-Portrait Spring/Summer 2022 Campaign starring Bella Hadid

Discover Bella Hadid's fresh looks in Self-Portrait's S/S 2022 campaign. See the bold, chic styles invoking self-expression & self-discovery.

Bella Hadid continues her association with fashion brand Self-Portrait, and poses for the brand's Spring/Summer 2022 Campaign. Photographed by Harley Weir, the brunette model shows off a selection of chic and feminine designs, posing against a backdrop of nature and a domestic setting. Styled by Haley Woolens, Bella turns up the style factor, showing off her slim and toned physique, wearing body-conscious dresses, chic blazers, and flared trousers. The campaign images are splashed with bold and dynamic statements like self-expressive, self-indulgent, and self-discovery, representing different facets of the brand. With makeup artist Sam Visser creating different looks for Bella, with Jawara Wauchope working on hair, the campaign is the very essence of the brand, always changing but true to one's self.

“Unveiled today, the SS22 story continues with a series of new campaign imagery starring Bella Hadid. Traversing different moods and places, Bella transforms under the hypnotic lens of Harley Weir to portray the different guises of the self-portrait woman. Endlessly changing, but always true to herself,” the brand shares.