Victoria’s Secret Launches The Love Cloud Campaign

Lingerie brand Victoria's Secret turns up the heat with its Love Cloud 2022 Campaign. The new collection from Victoria’s Secret provides a sense of comfort, and the campaign brings a diverse cast of models, creatives, and other professionals including Hailey Bieber, Adut Akech, Shalom Harlow, Sabina Karlsson, Imaan Hammam, Taylor Hill, Valentina Sampaio, Jill Kortleve, Devyn Garcia, and Paloma Elsesser, among others, a total of 18 women. Photographed in a studio setting, the natural portraits give off very relaxed vibes, and the designs from the range include demi to push-up to lounge and sport styles. Offering six different silhouettes, and sizes that range from 32A to 40DDD, as well as XS to XXL, the collection is fashioned from the softest fabric, with a cloud like pad. The color palette highlights lilac shades, animal prints, and even the classic black and white.

We gave our amazing cast the softest, can’t-help-but-touch selection of bras Victoria’s Secret has ever created. Whatever you call it, we think it will be the most comfortable collection you’ve ever worn. Featuring a cloud-like pad, the softest fabric, a smoothing back and sides, fully adjustable straps, and our signature gold V-hardware. Launching in six classic frames, you’ll wonder how you ever got dressed without it. - Victoria’s Secret