BLACKPINK’s Jennie stars in the JENTLE GARDEN Eyewear Campaign

Seoul based eyewear brand Gentle Monster brings forth its Jentle Garden Eyewear Campaign, and enlists superstar Jennie. The fame of K-Pop band Blackpink, Jennie is captured for the shoot by Paris based fashion photographer Hugo Comte, in a fantasy world inspired setting. The Jentle Garden is a fantasy world theme designed by South Korean brand Gentle Monster and singer Jennie looks fabulous as she poses in the eyewear collection that also includes the brand’s signature reflective metal designs in three optical glasses and three sunglasses. The collection also offers special sunglasses embellished with crystals on the frame. The designs are available in a variety of colours, and all eyewear designs are fitted with 99.9% UV protecting Zeiss Lenses.

“In five selected cities around the world ‘Jentle Garden’ pop-ups will recreate a beautiful village scenery envisioned by Jennie and Gentle Monster. Custom designed ‘Jentle Garden’ masks will also be gifted in limited quantities to guests who visit the pop-up.Exclusive FRUITS OF PARADISE (S$3,253) packages, conceptualized by Jennie herself, will be sold in limited quantities at the ‘Jentle Garden’ pop-ups. Each package includes 7 eyewear, and Jennie’s autograph adorned on the box.” – from Gentle Monster