Chanel Spring/Summer 2022 Campaign

Embrace Chanel's S/S 2022 finesse with Vivienne Rohner in Provence—elegant tweeds, chic jeans, and festive dresses captured by Inez & Vinoodh.

Chanel Spring/Summer 2022 Campaign celebrates elegance and sophistication, and stars Swiss model Vivienne Rohner. Photographed at a French villa in Provence by Inez & Vinoodh, Virginie Viard’s designs are highlighted in the shoot. Standing out in the campaign are embellished jeans, vivid and bright tweed jackets, and a selection of party dresses.

Vivienne, who also posed for the French luxury brand's Fall 2021 Campaign, also shows off handbags with pearl accents and Chanel's signature quilting. Hairstylist James Pecis has worked on the model's sleek bob with a glam makeup look created by Lisa Butler.

A short video advert is presented with the print campaign, which is also directed by Inez & Vinoodh. Turning up the charm, Vivienne wears the brand's spring styles in different settings, such as the pool,  outdoors, and indoors.

The campaign for the CHANEL Spring-Summer 2022 Ready-to-Wear collection is an ode to youth whose nonchalant grace resonates with the endless days of summer. Within the discreet charm of a villa in Provence, Inez & Vinoodh capture the model Vivienne Rohner and through her a certain notion of femininity. - Chanel