Loewe x On Campaign featuring Camila Morrone

Fashion brand Loewe collaborates with Swiss performance brand On for a collection that is filled with trendy adventurous designs. Sta...

Fashion brand Loewe collaborates with Swiss performance brand On for a collection that is filled with trendy adventurous designs. Starring model Camila Morrone and rapper Duckwrth, the campaign highlights the collection's clothing and athletic footwear. Heading out and about for the shoot, on location in Big Sur, California, the models are photographed by Gray Sorrenti. Anorak jackets, jogging pants, and t-shirts are among the designs presented in the collection, which are meant for an adventure filled trip. Footwear in the collection includes the Cloudrock and Cloudventure sneaker styles, which boast of precision grip and cushioned lightweight soles created with recycled materials.

The Cloudrock is a hiking boot which features a high collar that is padded and also includes a marbled rubber sole for traction. Cloudventure is a sneaker that has a gradient print with classic lacing. Both the designs feature a wind and waterproof membrane, and are created keeping both performance and style in mind.

"Created in collaboration with Swiss performance brand On, the collection presents sustainable pieces with technical qualities for life in the city and the great outdoors." - LOEWE