Mia Regan and Romeo Beckham pose for the PUMA x AMI Campaign

Sports brand PUMA collaborates with Parisian fashion house AMI, and enlists real-life couple Mia Regan and Romeo Beckham for the campaign. Posing for the images for the campaign, the couple showcases a chic collection that fuses tailoring and sportswear styles. The collection takes inspiration by happiness’s beginnings and the people you surround yourself with. The first collection by the collaboration offers genderless designs that can be worn by everyone.

The collection takes sportswear to new heights with minimalistic branding, with a color palette that is a mix of neutral and bold colors, along with premium materials. The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to create a co-branded graphic that is seen throughout the collection. Mia and Romeo pose in laid back snaps for the lens of Eddie Wrey in black and white.

What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection. - Alexandre Mattiussi, AMI

The collection offers PUMA’s most iconic footwear silhouettes, such as the Slipstream Lo, Suede Crepe, and the newly launched Suede Mayu. T-shirts, polos, jackets, hoodies, pants, and bras are also included in the collection to create a complete wardrobe for the season. The collaboration also offers smart bucket hats, curve caps, shoulder bags, and a grip bag. The PUMA x AMI collection launches at AMI stores on March 16th and at PUMA stores and other retailers starting March 19th.

“I’m very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it’s a gift for PUMA too.” said Alexandre Mattiussi, Founder and Creative Director of AMI. “This is something that we share, this is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.” - Alexandre Mattiussi, AMI