Neiman Marcus Spring 2022 Campaign

Neiman Marcus welcomes the season of spring with the Looking Forward, Forward Looking Spring 2022 Campaign. Celebrating a season full o...
Yumi Lambert stars in Neiman Marcus Looking Forward, Forward Looking spring 2022 campaign. Photo: Emma Tempest

Neiman Marcus welcomes the season of spring with the Looking Forward, Forward Looking Spring 2022 Campaign. Celebrating a season full of special occasions, new travels, and new luxury, the Spring Book, digital and print advertising, social media content, and innovative in-store visuals all go along with thee campaign. The luxury American fashion retailer enlists multiple photographers for the campaign, including Emma Tempest, Agata Pospieszynska, Tom Schirmacher, Williams + Hirakawa, and more. The images captured by Tempest take place at Mojave Desert’s Bristol Lake. The campaign features a cast of models including Lou Schoof, Pooja Mor, Mayowa Nicholas, Yumi Lambert, Hsu Chen, Isabelle Schilling, and Josephine Le Tutour, among others.

The designs of leading brands including Loewe, Dolce & Gabbana, Zimmermann, and Brunello Cucinelli are showcased by the model. The campaign highlights spring's new embellished dresses, suiting separates, and statement bags. A short film directed by the in-house team, has flowing silver materials, reflective backgrounds, and sand.

“Looking Forward, Forward Looking encompasses anticipation for a season of celebration,” says Daz McColl, Chief Marketing Officer, Neiman Marcus. “Neiman Marcus is championing a renewed sense of optimism and excitement, and we invite our customers to do the same. Despite the changes or challenges we all may have experienced, our commitment to serving and inspiring our customers remains unwavering. This campaign celebrates the genuine and personal connection we maintain with our customers, brought to life through in-store interactions, online shopping experiences, and style advisor relationships.” - Daz McColl, Chief Marketing Officer of Neiman Marcus

“We heard that many of our customers are ready to embrace spring and the fashion that comes with it, and we also saw many designers show collections on the runway that captured a sense of joy and optimism,” shares Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus. “With the Looking Forward, Forward Looking campaign we capture this sense of optimism and are excited to bring our customers fashion-forward exclusives, new brands, and retail experiences that will capture the mood and new take on glamorous, confident dressing this season.”

Neiman Marcus Spring 2022 Campaign

Josephine Le Tutour models Brunello Cucinelli designs for Neiman Marcus spring 2022 campaign. Photo: Williams + Hirakawa

Colorful crochet styles from MOUSSY are featured in Neiman Marcus spring 2022 campaign. Photo: Tom Schirmacher

Stella McCartney designs are featured in Neiman Marcus’ spring 2022 campaign. Photo: Tom Schirmacher

Neiman Marcus Spring 2022 Campaign

Neiman Marcus Spring 2022 Campaign

Lou Schoof fronts Neiman Marcus spring 2022 campaign captured at sea. Photo: Tom Schirmacher

Neiman Marcus Spring 2022 Campaign

Pooja Mor looks pretty in pink wear Giambattista Valli dress for Neiman Marcus spring 2022 campaign. Photo: Agata Pospieszynska

Pooja Mor poses in a tree wearing Badgley Mischka gown for Neiman Marcus spring 2022 campaign. Photo: Agata Pospieszynska

Posing with bubbles, Pooja Mor fronts Neiman Marcus spring 2022 campaign. Photo: Agata Pospieszynska

Tom Ford’s embellished sandals stand out in Neiman Marcus spring 2022 campaign. Photo: Neiman Marcus

Neiman Marcus Spring 2022 Campaign

Neiman Marcus Spring 2022 Campaign

Model poses with gold Tom Ford bag for Neiman Marcus spring 2022 campaign. Photo: Neiman Marcus

Neiman Marcus Spring 2022 Campaign

Mayowa Nicholas wears Loewe dress in Neiman Marcus spring 2022 campaign. Photo: Emma Tempest

Yumi Lambert, Hsu Chen, Isabelle Schilling wear Dolce & Gabbana designs in Neiman Marcus spring 2022 campaign. Photo: Emma Tempest

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My Face Hunter: Neiman Marcus Spring 2022 Campaign
Neiman Marcus Spring 2022 Campaign
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