Posing in the desert, Georgia May Jagger fronts Wrangler Heritage Collection spring-summer 2022 campaign. Photo: Zoey Grossman

Georgia May Jagger turns up the charm as she continues her association with Wrangler, and stars in the latest campaign for the denim brand. The British model helps celebrate 75 years of Wrangler Jeans, and poses for the Wrangler Heritage Collection Spring/Summer 2022 Campaign. Photographed by Zoey Grossman, the blonde beauty  heads on a road trip, sun-drenched and flawless, highlighting a range of classic inspired denim looks. Hints of western style are seen in the collection too, with one of the most notable being the Wild West 603 Stripe Jean, available in red and white. Georgia May is seen wearing the denim jeans with a vintage-look tee and ankle boots.

Another notable design in the collection is the Heritage jacket, a light wash piece, which is paired with ripped jeans in the campaign. Along with the print campaign, Georgia May also appears in a short film set to rock and roll tunes.

“Very excited to be celebrating 75 years of @wrangler. I grew up watching my mom and aunts wearing wranglers in Texas. The brand feels very nostalgic for me as I have been wearing their clothes since I was 12,” Georgia May shares on Instagram.

Posing in a convertible car, Georgia May Jagger models Wrangler Heritage Collection spring-summer 2022. Photo: Zoey Grossman

Wrangler’s Heritage Collection celebrates 75 years of the denim brand. Photo: Zoey Grossman

Jacket from Wrangler Heritage collection for spring-summer 2022 season. Photo: Zoey Grossman

Model Georgia May Jagger wears vintage-inspired t-shirt from Wrangler Heritage Collection. Photo: Zoey Grossman

Georgia May Jagger rocks striped denim in Wrangler Heritage Jeans spring-summer 2022 campaign. Photo: Zoey Grossman

Model Georgia May Jagger flashes a smile in Wrangler Heritage Collection spring-summer 2022 campaign. Photo: Zoey Grossman

Georgia May Jagger stars in Wrangler Heritage Collection spring-summer 2022 campaign. Photo: Zoey Grossman