Louis Vuitton Idylle Blossom Jewelry Campaign 2022

Louis Vuitton Fine Jewelry pays homage to the house’s iconic Monogram Flower with the launch of the Idylle Blossom Jewelry Campaign. Starring models Birgit Kos and Blesnya Minher, the campaign is lensed in warm light, and highlights the selection of earrings, rings, bracelets, and necklaces adorned with diamonds and set in gold. The jewelry pieces are embellished with motifs from the house as well as the LV initials, seen on the models in sun-soaked close-up shots. Prominent pieces in the collection include the signature Idylle Blossom ring, that is made up of three different shades of gold, giving it a bright and vivid look. Along with the campaign images, Birgit and Blesyna also appear in a short film set to the song “summer dreams watch over me,” and flaunt the elegant and feminine styles of fine jewelry from the French brand.

Louis Vuitton’s Idylle Blossom Fine Jewelry Collection celebrates the iconic Monogram Flower, a true embodiment of the Maison’s heritage and savoir-faire. In addition to the collection’s emblematic pieces, new playful essentials are introduced this season, from pavé pendants, earrings and rings to those adorned with diamonds. Worn together, stacked, layered or alone, each piece yields a contemporary yet refined elegance, rendering these creations undeniably feminine. - Louis Vuitton