Shay Jewelry Spring/Summer 2022 Campaign starring Shanina Shaik
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Shay Jewelry turns up the heat with its Spring/Summer 2022 Campaign, which stars Australian model Shanina Shaik. Photographed by Bryce Thompson, on location in Los Angeles, California, the brunette looks stunning as she shows off skin and curves in revealing designs, and its hard to keep a focus on the equally impressive designs of jewelry. Shay, which is a joint venture by mother-daughter duo Ladan and Tania Shayan, offers a glamorous collection of gigantic colorful gemstones, baguette diamonds, diamond-encrusted chain links, supersized squares and hexagons, among other things. Styled by Morgan Pinney, the jewelry designs are paired on the model with sequin dresses, leather separates, and cut-out pieces. Shanina, is a smoldering vision for the campaign, whether she’s posing in the pool or next to one of California’s palm trees. Hairstylist Darine S has given the model a sleek hairdo, while Kelly McClain has given a dewy makeup look for the campaign.
It was the combination of Shanina’s striking heritage, laid-back disposition, and immediate synergy with the brand that lead to this perfect pairing. She’s a self-confessed family girl and outdoor lover who attributes her bond with fashion and beauty, to her mother. A connection that resonated dearly with SHAY mother-daughter co-founders, Ladan & Tania. - SHAY Jewelry











