SKIMS enlists SUPERMODELS for new campaign

Kim Kardashian's brand SKIMS has reached new heights of fame as it enlists some of the most popular supermodels in the industry for its latest campaign. Turning into quite the moneymaker for the 41-year-old Reality TV star, the SKIMS company is now worth billions, and Kim has been able to hire the industry's best models for the latest shoot. Presenting the new faces for the lingerie brand, Heidi Klum, 48, Alessandra Ambrosio, 40, Candice Swanepoel, 33, and Tyra Banks, 48, all made the cut. Three of these models have already been working for over 20 years, and are said to be the OG models in the game. 'It doesn't get more iconic than this,' the copy on the social media photos read. Dressed in nude underwear, paired with Perspex heels, the models show off SKIMS trendy designs of underwear, while also highlighting their toned and trim bodies. SKIMS has become a blockbuster since its inception. In April 2021, Skims was already valued at a whopping $1.6 billion, but now the company is rated at a valuation of $3.2billion after raising $240million in its latest round of funding in January, according to Forbes.