ADIDAS X GUCCI Capsule Collection 2022

A merge of two stellar brands, luxury house Gucci and sportswear giant adidas team up for a capsule collection. Presenting designs that are both nostalgia-driven and contemporary, the collaboration offers a unique combination of the brands' different worlds and meanings. The collection takes inspiration from '70s fashion, and offers a selection of apparel and accessories. Photographed by Carlijn Jacobs, the designs are seen in a lookbook featuring models Lily McMenamy, Mammina Aker, Ruiqi Jiang, and Scarlet Peguero among others. With creative direction from designer Alessandro Michele, with art direction from Christopher Simmonds, and styling by Ib Kamara, the models highlight the sophisticated pieces of the collection, that also have a retro vibe to them.

“The ready-to-wear offering recalls retro sportswear silhouettes in a variety of future-conscious material fabrications across polyester, cotton and viscose. From shirts to pants, many pieces play a game of contrasts between the white Three Stripes of adidas and the red and green Web of Gucci, with one side featuring the adidas signature and the other featuring the House’s well-known emblem. The tracksuit, a key theme within the collection, is reimagined in multiple ways with shorts and jogger pants for women, or flared pants and a bowling shirt for men, all designed to be mixed or matched. Tennis-inspired polos, sweater vests, skirts, and a knit dress bring a more sophisticated mood to the selection, while colorful and energetic prints with the adidas Trefoil and Interlocking G are seen across a wide range of styles. Graphic T-shirts in cotton feature the adidas Trefoil underlined with the “Gucci” lettering. ” – from Adidas