Bella Hadid dazzles for the Swarovski 2022 Campaign

Dripping in glitz and glamour, Bella Hadid turns up the charm as she stars in the Swarovski 2022 Campaign. Photographed by the acclaimed Mert & Marcus, the brunette supermodel is her usual captivating charm as she shows off the latest jewelry collection, with creative direction by Giovanna Engelbert. Bella, who recently stunned in a black leather ensemble at the 2022 Met Gala, makes six different style statements by showing off six different styles in six different color palettes.

Bella allures and attracts in hues of yellow (sporty), pink (sweet), green (cool), blue (bohemian), metallic (sunshine), and clear white, wearing Swarovski's latest styles. The crystal jewelry is photographed in portraits framed by an octagonal shape that represents the brand’s packaging design.

I was very familiar with Swarovski already. It really is such a timeless and iconic brand. I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewelry brand of the future. Jewelry is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that. - Bella Hadid

Enchanting in a selection of denim, crop tops, and one-shoulder tops, Bella Hadid makes a stylish fashion statement, and goes from sporty to glamorous, and cool and boho chic. The versatility of the designs is reflected in the images, and the campaign also celebrates modern glamour.

“Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Bella is the poster girl for this state of mind,” says Giovanna Engelbert, Creative Director of Swarovski.