Charli XCX stars in JW Anderson Bumper Bag campaign. Photo: Conor Cunningham

JW Anderson brings forth a new set of advertisements to highlight its Bumper Bag collection, which is certainly the talk of the town. Starring singer Charli XCX, the campaign is captured in a studio setting by photographer Conor Cunningham, with the eye-catching and statement-making design making a loud bang. With bold color combinations and its distinctive rounded and rectangular shape, the latest handbag from JW Anderson is a versatile stye. Styled by Benjamin Bruno, the handbags are paired with bold, snug and vibrant dresses and mule-heeled sandals on the songstress in the studio-lensed shoot. Wearing her usual brunette hair in a lilac bob hairstyle by Nicole Kahlani, with makeup by Danielle Kahlani, Charli XCX turns up the heat, also wearing vivacious colors on her eyes. JW Anderson's Bumper Bag comes in two styles, the Bumper Bag and the Bumper Moon. The collection offers a selection of clashing colors that include taupe and red, cobalt and bright green, and turquoise and bubblegum pink. Paired with any ensemble, the Bumper Bag is sure to stand out loud and proud.

Charli XCX stars in JW Anderson Bumper Bag campaign

Charli XCX Rocks JW Anderson’s Bumper Bag Collection

Charli XCX Rocks JW Anderson’s Bumper Bag Collection

Singer Charli XCX wears lilac hairstyle in JW Anderson Bumper Bag campaign

Different versions of Charli XCX front JW Anderson Bumper Bag spring-summer 2022 campaign. Photo: Conor Cunningham

Wearing a yellow dress and mules, Charli XCX fronts JW Anderson Bumper Bag campaign. Photo: Conor Cunningham