Dior Men Pre-Fall 2022 Campaign

Explore Dior Men’s Pre-Fall 2022 Campaign: a fusion of couture & counterculture inspired by Kerouac's iconic 'On the Road'.

Paying an ode to freedom and fashion is the Dior Men’s Pre-Fall 2022 Campaign. Making a statement with its striking visuals, the campaign shows off the latest collection that blends in counterculture with couture, and enhances the polished feel and trendy casualness of American sportswear. Kim Jones' Pre-Fall 2022 collection evolves in a setting punctuated by the words of the writer Jack Kerouac, and echoes through the set design of the campaign, translating boldly, the typescript of his cult novel 'On the Road,' and also awakens the rebellious poets of the Beat generation. The campaign was photographed by Rafael Pavarotti, and features male models Alex Khristenko, Fabio Silva, Kaplan Hani, Wang Chenming and Thatcher Thornton, dressed in trendy ensembles from the fashion brand.