Levi’s 501 Jeans Campaign 2022

Levi's 150th Anniversary celebration 501 Jeans Campaign. Showcasing iconic 90s-inspired designs worn by Hailey Bieber, Barbie Ferreira, & DJ Peggy Gou

Levi’s latest 501 Jeans Campaign celebrates the iconic design’s 150th Anniversary to be held next year. Featuring in the campaign is an impressive cast including model Hailey Bieber, actress Barbie Ferreira, and DJ Peggy Gou. Designs offered in the collection feature 90s-inspired silhouettes, such as Levi’s 501 ’90s shorts and loose fits, flaunted by the models in the studio-shot images. The original 501 is distinguished by a straight leg cut, a red tab on the back pocket, and a button closure in the front. Seen in the campaign is top model Hailey Beiber, posing in a crop top and relaxed jeans, showing off her taut abs. Barbie Ferreira is chic in another picture wearing a t-shirt with a branded logo and cut-off jean shorts, while Peggy Gou wears double denim with a jacket and trousers, along with bright green clog sandals.

I was inspired to start my YouTube channel because I felt like people didn’t really know me. I felt like it really gave people a look into who I am as a person, instead of the idea of who they think I am in their mind. - Hailey Bieber