NakedCashmere Love 2022 Campaign

NakedCashmere raises funds for the Breast Cancer Research Foundation (BCRF), and brings forth the LOVE Campaign 2022. Featuring women, mothers, and daughters as the stars of the campaign, including influencer Olivia Culpo and her mother Susan Curran, actress Cheryl Hines and her daughter Cat Young, Brandi Cyrus and her mother Tish, and singer Christina Perri and her daughter Carmela Stanley Costabile, the campaign gives vibes of togetherness and warmth. Photographed by John Russo and Adam Franzino the images of the campaign shows off the bond between mothers and daughters. To date the brand’s Love collection has raised more than $277,000 to support the search for a breast cancer cure through the Breast Cancer Research Foundation. The Love Collection from NakedCashmere offers a selection of beanies, socks, scarf, eye mask, and other items, the sales of which will benefit the BCRF.

"Because breast cancer doesn’t just happen in October, this Mother’s Day, we teamed up with ELLE Magazine to support The Breast Cancer Research Foundation by spreading the message of empowerment, education, and love to millions of women through a multigenerational campaign that showcases the unparalleled bond between mothers and daughters." - NAKEDCASHMERE