adidas x Ivy Park Ivytopia Campaign 2022

Unveil your nirvana with Ivytopia by Beyoncé's Ivy Park x adidas! It's a trendsetting blend of style & performance, launching July 21st.

Presenting the sixth installment of their collaboration, Beyonce’s Ivy Park puts together a fabulous collection with sportswear giant adidas. The stellar collection is called Ivytopia, and the campaign stars top models including Irina Shayk, Joan Smalls, Adut Akech, and Alva Claire. Dripping in style, the models are lensed against a studio backdrop, and showcase the season's gender-neutral sizing, which are created keeping the notion in mind that one can find their nirvana within themselves. The collection offers a selection of stylish designs along with performance wear, footwear, swimwear, and accessories.

Seen in the campaign, Russian beauty Irina Shayk shows off her toned torso clad in a skimpy neon yellow swim top, thong, coverup, and heels. Joan Smalls also highlights her slim body in silver metallic bikini that features bold and slinky straps. A floral pattern jacket and bodysuit is worn in the campaign by Adut Akech from the new collection from adidas x IVY PARK, which will be available on July 21st online and on July 22nd in select stores worldwide.

This season's adidas x Ivy Park collection will also be offering a mule, an Ultra Boost, a Savage sneaker, and a reworked Stan Smith as a part of the footwear designs. Prices start at $30 and go up to $200 for these footwear designs, which come in sizes ranging from XXXS to XXXXL.

IVYTOPIA is truly about overcoming a trying time together and embracing that light at the end of the tunnel with shining optimism in looks that will transcend and elevate any occasion. It’s time to emerge and rediscover the world around you. - adidas