Dua Lipa brings the Drop 2 of the PUMA Flutur Collection

Dua Lipa stars in PUMA Flutur Drop 2 campaign

Puma ambassador and superstar musician Dua Lipa unveils the second collection of her collaboration with the German sportswear brand. Presenting the Drop 2 of the Flutur collection, the latest collection is inspired by classic rave culture and style, and offers a selection of design with neon colors and holographic accents. Photographer Jordan Hemingway is behind the campaign photos, which not only feature the pop star, but also dancers from her Future Nostalgia tour.

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” - Dua Lipa

Seen in dynamic poses, the cast is lensed in front of a blank backdrop while John Byrne’s choreography is visible across the images. The Flutur Drop 2 Collection presents an array of activewear, including apparel, footwear, and accessories, For the campaign, Dua Lipa flaunts a pink hairstyle to go along with the butterfly motif of the brand, which means transformation and fresh starts.

The collection consists of of over 30 different pieces, including a flared T7 tracksuit and rave-inspired tracksuits in vivacious orange and purple hues. The collection also includes trendy footwear designs such as the CELL Dome King as well as three different iterations of the Mayze shoe, namely the Mayze Boot and Mayze Metallic. For the collection, musician and designer Billy Walsh worked closely with Dua on creating the designs. The PUMA x Dua Lipa Flutur Drop 2 collection will be available for purchase on PUMA.com and at other retailers around the world from July 14th, 2022.