Gigi Hadid allures for the Self-Portrait Fall/Winter 2022 Campaign

Gigi Hadid is the star of fashion brand Self-Portrait's Fall/Winter 2022 Campaign, and heads to the Big Apple for the shoot. Roaming around the streets of New York City, the American supermodel highlights a total of six looks that can easily be worked with for the time of day or night. The collection, which is now available in stores globally, offers versatile looks for the season. Photographed by Zoe Ghertner, Gigi showcases figure-hugging dresses, tops with embellishments, and sheer lace details designed by creative director Han Chong. Styled by Alex Harrington, the campaign also gives the limelight to the Bow Bag, which was seen in the first ever Self-Portrait Accessories Campaign, as well as strappy heels.

In one shot, Gigi looks spectacular wearing a black lace dress while holding a bouquet of yellow followers. Another shot has her posing in a blue checkered miniskirt and a bralette top. Hairstylist Akki Shirakawa has worked on her platinum blonde tresses, and makeup artist Fara Homidi has given the model a flawless glow for the shoot.

"I’ve always wanted to capture a day in the life of the self-portrait woman so when exploring how best to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life – free-spirited, hard working, and a true ray of sunshine – she brought an effortless energy to this campaign. It’s a very special collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream." - Han Chong, Self-Portrait Founder