Gisele Bundchen stars in the IWC Watches Campaign

IWC Schaffhausen, a luxury watch brand, has enlisted supermodel Gisele Bundchen by announcing her its Environmental & Community Projects Advisor. The glamorous Brazilian supermodel has also contributed a foreword to the fourth edition of the company’s Sustainability Report.

I’m excited to partner with IWC on our shared purpose of protecting our planet. Our sustainability journeys both started with the realisation that we had a responsibility to do more. That we could use our voices and influence to make a positive impact on the environment and society. I look forward to working together with IWC to help leave a better future for generations to come. - Gisele Bundchen

Gisele is quite popular and well-known for her advocacy work on behalf of wildlife, biodiversity, and environmental issues, and so her new role with IWC Watches makes sense. Gisele Bundchen stars in the campaign, wearing elegant timepieces made by a Swiss company, including the IWC Portugieser Chronograph with a steel bracelet, along with a black button-up shirt. The fashion world's icon also appears in a short film called: Engineering Beyond Time while voicing the responsibility of preserving the planet.

Also seen in the campaign, the blonde poses while wearing a white shirt paired with the IWC Pilot’s Watch Chronograph 41 outfitted with a blue Miratex strap. The Miratex material is plastic-free and composed of plants and minerals for sustainability.

“Sustainability permeates our entire business – at all divisions, at all levels. It drives us to think smarter, to innovate and to take advantage of the opportunities that being a more responsible company creates. This sustainability report demonstrates our commitment to being transparent and sustainable. Unapologetically and without exceptions,” states Christoph Grainger-Herr, CEO of IWC Schaffhausen.